Tragically, a study by World Economic Forum estimates indicate that by the year 2050, there will be more plastic in the oceans than there are fish. Unless we seriously change our habits and the way we handle our waste, we’re headed down the dire path of no return.

Fjällräven Malaysia wishes to bring all of our user’s attention to World Ocean Day & also to the environmental issues in our oceans. Which cover about 71% of the earth’s surface & produce over half of the oxygen on our planet and are home to over one million species of animals and even more plants. Since 80% of ocean plastics come from land, our immediate surroundings are a good place to start. But how?

What can we do as an individual in our daily lives to contribute to this?